Unfortunately, i believe that the music industry is largely responsible for what is considered popular music today. Considering the fact that the music industry (Magazines, record labels, DJ's) are responsible for what bands are advertised, they ultimately have control over what music we are exposed too, and therefore like.
If EMI suddenly decide to invest in promoting and distributing UK Grime artists instead of Heavy Metal, its extremely likely that the majority of people would buy into what was being advertised. Furthermore other record labels might 'cash in' on what may be the 'next big thing'.
Its no coincidence that when a successful artist comes through, we soon see cheap imitations trying to share the limelight (during the 90's we had a succession of boybands attempting to follow in the success of new kids on the block: backstreet boys, n*sync etc)
The only comfort we can gain from this is the simple fact that ultimately, despite trends and fads, people will always like what they enjoy. However, the power of the music industry means that some original or ground breaking artists may go unnoticed.
Sunday, 18 April 2010
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This is OK but once again it would have been nice to see some reference to your reading.
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