World music is a genre like no other. Artists fall under this catagory not because they follow similar musicall patterns, but because they make music that is linked to the identity of a certain country or peoples.
Native music from all over the globe features in this genre, regardless of how different they are. World music is music that doesn't conform to cultural imperialism, namely America and the United Kingdom. Instead of making music that would prove popular in the American and English market, world music artists make music that stays true to their roots, more often then not, representing their country of origin.
Pop acts sample so much music from around the world, that its origins can become diluted. World music exists as it represents the countries purest form of music, without being corrupted by the need to make money. It acts as a historical record.
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There are some good points expressed here but could it not be argued that the existence for the term 'world music' is precisely because of 'the need to make money', since it draws together hard to classify genres in an easily saleable way?
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